RuSelfMade Crown

COLLECTION 001

Control · Mind · Survival
"Built from damage. Running the system. We don't break. We multiply."
Built for the mindset · Made for the real ones · Every detail has purpose
No Fate But Mine.
9 / 1
Launches
July 31, 2026
Launching alongside No Fate But Mine — Album #3
Pre-orders coming soon
No Fate But Mine — Album #3
Album #3 · July 31, 2026 · Music. Mind. Survival.
11
Product Categories
45+
Total SKUs
3
Tiers
1998
Est.
Tier One — Collection 001

The Collection

Every piece built with intention. Every detail earned. From headwear to outerwear, eyewear to chains — this is the full system.
RuSelfMade System Active Tee Collection
Apparel
System Active Tees
Five oversized heavyweight cotton tees with front and back graphics. No Fate But Mine. We Don't Break We Multiply. R Logo minimal. System Online with stat card back. 9→1 with "From Chaos to Control" countdown. Inside neck print, crown sleeve hit, woven hem label, back neck print. Every scar. Every version. Everything made by us.
5 Designs Oversized Fit S — 3XL Heavyweight Cotton Front + Back Print Distressed Print Woven Label
RuSelfMade Beanie Collection
Headwear
Beanie Collection
Five style variants — Crown, R Mark, RuSelfMade tonal, 9 to 1, System Active. Premium acrylic knit, custom woven label, embroidered designs.
5 Variants Premium Acrylic Custom Label One Size
RuSelfMade Hat Collection
Headwear
Hat Collection
Structured 6-panel snapback with 3D embroidery. Five variants with red underbrim option. Premium cotton twill, adjustable fit.
5 Variants 3D Embroidery Cotton Twill Snapback
RuSelfMade Jacket Collection
Outerwear
Jacket Collection
Five styles engineered for every mode. System Core Bomber with red satin lining. Control Tactical with MOLLE system and Velcro patches. Minimal Exec for the boardroom. System Overdrive in heavyweight denim, limited to 100. Utility Hooded for everyday armor. Inside details — words that stay with you.
5 Styles S — XXL MA-1 Bomber Tactical Exec Twill Denim Hooded System Overdrive 001/100
RuSelfMade Sunglasses
Eyewear
Sunglasses
Five models — Control, Shadow, System, Void, Crown. UV400 protection, polarized lenses, premium acetate frames, stainless steel core. Crown detail on temple. "No Fate But Mine. 9→1" on inner arm.
5 Models UV400 Polarized Sapphire Crystal Premium Acetate
RuSelfMade Wallet Chains
Chains
Wallet Chains
Five styles — Control Link, System Link, Crown Link, Barbed Link, Command Link. 316L stainless steel, black PVD coating, laser engraved tags, hand assembled. Every link has purpose.
5 Styles 316L Steel Black PVD 20–22 Inch Hand Assembled
RuSelfMade Watch Collection
Timepieces
Watch Collection
Five models — System Core, Control MK2, System Active chronograph, Dark Concept stealth, Redline limited edition. Japanese quartz VK64 movement, 316L stainless steel with PVD black coating, sapphire crystal, 5 ATM water resistant. Four strap options. Every second is under control.
5 Models VK64 Movement 316L Steel Sapphire Crystal 42mm Case 5 ATM 2 Year Warranty
RuSelfMade Bags Collection
Bags
Bags Collection
Her Crown Purse — vegan leather, chain strap, magnetic closure. Shadow Backpack — 1680D nylon, laptop compartment, MOLLE system. Command Murse — crossbody, RFID protection. Founders Metal Briefcase — aircraft grade aluminum, dual TSA locks, foam interior, numbered 9/100.
4 Styles Vegan Leather 1680D Nylon RFID Protection Metal Briefcase 9/100
Founder Tier
Tier Two — Founder Pieces

Limited. Numbered. Signed.

Limited to 100 pieces worldwide. Individually numbered. Certificate of authenticity with founder's signature. Built for legacy.
RuSelfMade Limited Founder Watch
Limited Founder Piece — 1/100
The Founder Watch
The first. The foundation. 316L stainless steel, PVD black coating, sapphire crystal, Japanese quartz movement. Engraved caseback — "No Fate But Mine. Control. Mind. Survival. Limited Founder Piece." Engraved metal tag on chain. Certificate of authenticity signed by Jade Burch. Premium watch box with red interior lining.
1/100 Worldwide Signed Certificate Engraved Caseback Metal Founder Tag Premium Box
The Apex
Tier Three — The Apex

The Founder Ring

Built for leaders. Worn by few. 10 total — 1 for me, 9 for those who earn it. Each ring is custom built. Black diamonds and rubies set in precious metal. A symbol of control, mindset, and the legacy you build.
RuSelfMade The Founder Ring
Only 10 Exist — 9/1
The Founder Ring
One design. Three precious metals — white gold, yellow gold, platinum. Natural rubies and black diamonds, princess cut, hand set by master craftsmen. Crown motif with ruby and black diamond detailing. "No Fate But Mine. 9/1" engraved on inner band. Custom sizing. Certificate of authenticity. Access to founders only. Built to be worn. Passed down. Remembered.
10 Total — Ever Black Diamonds Natural Rubies Princess Cut White Gold Yellow Gold Platinum Hand Set Custom Sizing