RuSelfMade — Built Different. Since 1998. Orange County Roots. Las Vegas Bloodline.
Original Music. Production. Artist Development.
Streetwear Division.  ·  4 Artists on Roster.
What Is RuSelfMade

RuSelfMade isn’t a brand. It’s a declaration.
It’s where I create — the music, the art, the energy, the fight.
Born in California in ’98. Forged in Las Vegas ever since.

This is my creative outlet. The place where pain becomes production,
where silence becomes sound, where everything they tried to take
gets turned into something they can’t ignore.

Nine Rooms was the proof. Nineteen Rooms is the evolution.
The rest is coming.

— Jade Riley Burch
The Roster
RuSelfMade Artists
Jade Riley Burch
Founder · Est. 1998
Jade Riley Burch
Las Vegas · Industrial Darkwave
5 albums. Zero compromises. The founder of RuSelfMade and the voice behind Nine Rooms, Nineteen Rooms, DESYNC, and more.
View Artist →
NINE VEIL — I Became Fire
New Signing · 2026
Nine Veil
Tokyo · Industrial Darkwave
Trust nobody. Build yourself. Become unstoppable. Tokyo-born. RuSelfMade’s first international signing. Debut album: I Became Fire.
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GREYHOLD — MENTAL
New Project · 2026
GREYHOLD
Las Vegas · Rap
No sleep. No control. No escape. 12 tracks from the psych ward of the mind. Debut album: MENTAL.
Watch: WARMODE View Artist →
DANGEROUS X — We Don't Wanna Be Your Angels
New Signing · 2026
Dangerous X
Tokyo · Dark Pop / Trilingual
Demon girls don’t cry. Four hearts, one flame. Inspired by Hunter/X from Demon Hunters. Japanese, Korean, and English. Debut: We Don’t Wanna Be Your Angels.
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Collection 001
System Active
Launching July 31, 2026
We don’t follow. We rebuild. Every scar. Every version.
Everything made by us. No Fate But Mine.
System Active Collection 001 — Lookbook
01
No Fate But Mine
Oversized Tee — Black
02
We Don’t Break — We Multiply
Oversized Tee — Washed Black
03
R Logo Tee
Minimal — Black
04
System Online
Oversized Tee — Black
05
9 → 1
Oversized Tee — Black
System Active Collection 001 — Full Lineup
System Active Collection 001 — Print Details
Fit
Oversized
Fabric
Premium Heavyweight Cotton
Sizes
S   M   L   XL   2XL   3XL
Details
Woven label · Distressed print · Sleeve hit · Inside neck print
Also in Collection 001
11 categories · 45+ SKUs · 3 tiers · Est. 1998
10 Variants
Headwear
Beanies · Snapbacks
5 Styles
Jackets
Bomber · Tactical · Exec · Denim · Hooded
5 Models
Watches
VK64 · 316L · Sapphire Crystal
5 Models
Sunglasses
UV400 · Polarized · Acetate
5 Styles
Wallet Chains
316L Steel · Black PVD
4 Styles
Bags
Purse · Backpack · Murse · Briefcase
1/100
Founder Pieces
Watch · Chains · Briefcase
10 Total
Founder Ring
Platinum · Gold · Diamonds · Rubies
Control your mind. Build your empire. Dropping July 31, 2026.
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